Advertising platforms

I’ve been trying to understand how push notification advertising actually works from both the website owner’s and advertiser’s side. I’m particularly interested in how these notifications are delivered after a user has subscribed, and how they differ in practice from regular display ads, pop-ups, or other formats that require the person to visit a website first. For publishers, how is revenue usually calculated when earnings depend on the activity of subscribed users over time, and what does the technical setup involve if the website owner wants to add this type of notification system? I’d also like to understand how advertisers use different landing pages, images, and tracking or postback systems to measure whether a campaign is generating useful actions rather than just impressions or clicks. What are the main things to consider when deciding whether this format is appropriate for a particular website or advertising campaign?

Push notifications are different from regular display ads because they can reach a subscribed user even when they are not actively browsing the publisher’s website. From the publisher’s side, revenue can depend on how many users subscribe and how often those users interact with notifications, depending on the monetization model. Technically, the setup usually involves adding a subscription mechanism and integrating the required notification or advertising code.

For advertisers, landing pages, creatives, and tracking are important because clicks alone do not show whether a campaign is successful. Postback tracking can help connect clicks with registrations, purchases, or other actions. I’d also consider audience relevance, frequency, geography, device coverage, and overall conversion costs before choosing push advertising.

There are many advertising platforms available today, so I think comparing the actual traffic formats is more useful than choosing a platform based only on its name. Push advertising caught my attention because the message is delivered through a notification rather than appearing as a conventional banner on a webpage. The explanation of push traffic at https://dao.ad/traffic-volume/push gives a useful overview of this type of traffic. I would personally compare it with other channels based on audience quality, targeting, conversion rates, and cost. It is also worth testing a smaller campaign first, because performance can vary significantly depending on the niche, country, device, and message used.